Executive Coaching

We believe and demonstrate that coaching contributes and serves as a catalyst for exceptional individual performance. The same principles that produce outstanding performance in sports and the performing arts that provides breakthrough after breakthrough for them, has the same relevance to the business leaders and is required day-in, and day-out.

Executives are corporate athletes; coaching and practice are essential, not optional.

As individuals, we tend to only see what we already know and recognize, leaving a blind spot that we actually cannot see and that operate as a constraint on what we see as possible. Our work designs and engages people in conversations that require creative thinking and that demands actions beyond the limitations that we see currently in our world. Working one to one with executives or senior managers we work to create very specific and measurable outcomes that go decisively beyond the limits that they already know and predict. These outcomes require in a unique form of action-oriented inquiry, which in turn serves to challenge the conventional wisdom, to go beyond what the executive already knows and recognizes. VSA Coaching reliably produces results that are a clear breakthrough beyond conventional, historical performance.

Who the executive is “being,” what they do, what they come to know, and the results that they now have, all clearly exceed prediction.  


Our long-term experience of working with thousands of executives has refined our approach to include four different types of executive coaching.

Top Performer Coaching – This coaching is designed to support the very top performers of an organization. These executives are already at the peak of their game, already highly competent and committed. They are seen as the “champions” of the organization. They may be working extremely demanding hours including an intense travel schedule and often have many direct reports. The management wants to insure that these executives are being taken care of to sustain and expand their level of performance and insure that they are retained. The opportunity to have their own coach is seen as a perk and a sign that the company cares for and is committed to their success and well being. The outcome of this coaching is that the executive’s performance expands while the experience of balance and satisfaction of the executive increase, and they say so. Retention of key players is assured.

Executive Succession Coaching – Individuals that have been identified as next in line for high profile promotion are coached to bring leadership skill sets and mind sets in line with the demands of the new position. While this kind of coaching is often used to support and empower an executive that has already had the big promotion and is in need of some development in their new accountability. It is a kind of insurance policy to insure the success of succession planning.

Transitional Coaching: Leading in the Face of Turbulence – After a major shift in the company due to management change or an external market shift, senior management is dealing with executives adjusting to cultural turmoil and lack of stability in the organization. This coaching designs new openings for action and provides direction to the leadership, it critically restores stability, confidence, and strategic alignment.

Interventional Coaching: Truing Up Your Blind Spots – Executives who have been producing results while some quality of their leadership styles have been identified as unacceptable can be coached to alter and transform their communication. Often these are the most dramatic examples of executive coaching success. Executives that have issues with short tempers or impatience or have been experiencing difficulty in retaining support personnel, transform those qualities in the coaching process. Executive Reinvention is seen as essential for these executives to effectively lead.