Premier Fitness Chain

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Equinox

Spotlight on

  • Closing Deals in Record Time
  • Exceeding Ambitious Projections
  • Working with Several Groups of Individuals and Financial Backers

The Challenge:

Five siblings, two talented brothers…three talented sisters, had taken their background in athletics and astute teamwork from operating one small gymnasium in NYC, to a small chain of upscale fitness facilities. They needed to sell their promising launch for a significant sum, without delay, and while managing the full participation and syndication of 20 banks.

The eldest sibling, the team visionary, hired Tony Smith at VSA to enable her to coach/inspire/engage her sibling co-founders, her manager employees, her investor community, enabling and ensuring that the deal closed, and that it closed within the current year, that it met their ambitious target price, and that all 20 banks remained aligned and within the syndication.

What was Predictable:

The deal would take at least several months or longer to be settled, would close below the desired price, and the several banks involved would double the time for the deal to go through and many could withdraw from the deal.

The Breakthrough:

VSA trained the client to operate at the source of inspiring/engaging people, internal and external, providing exquisite “partner satisfaction,” including with the syndication of banks. The rigor of completing each and every interaction with the banks and investors, and the power for taking a stand for what was predictable, enabled the breakthroughs.

The three main at-risk outcomes all happened as promised:

1. The deal closed within 5 months (which was unpredictable);

2. The deal closed at 23% above the ambitious projection the company had in place; and

3. All 20 (100%) of the banks remained in the syndication.

The lead sibling wrote at an end-of-year Christmas note, “…no one has had the impact on my life that you have had….”