Intertech Publishing

Print article
Intertech Publishing

Spotlight on

  • Increase Sales Performance
  • Creating Joy in Your Job
  • Reduce Turnover

The Challenge:

Central Ad Sales, the telemarketing division of Intertech Publishing, had been underperforming. The head of the division hired VSA to increase sales performance and coach the division manager in producing an increase in sales and reduce the high turnover on the team.

What Was Predictable:

The manager would continue to produce marginal results with a high turnover of telemarketers. She would leave the company in four to six months, dissatisfied.

The Breakthrough:

The manager begins to create fun and enjoyment on the job for herself and the sales
team.

She produces a dramatic reduction of turnover from 50% to 14% annual turnover.The team achieves their quotas despite a dramatic shift and downturn in the market and
advertising budgets.